Apple posted yet another round of astonishing numbers when it revealed its latest quarterly earnings Thursday. Many of the numbers are so massive as to be practically inconceivable, but they provide a fascinating insight into the size — and the unbridled success — of Apple’s business.
In what will be his last earnings call, outgoing Apple CEO Tim Cook said the impressive numbers flow naturally from following Apple’s core values.
“Throughout all of it, we will remain guided by our North Star, building the best products and services to enable people to do magical things,” Cook said during Thursday’s call. “It’s a special privilege to be part of people’s lives in lasting and meaningful ways, helping them to create, connect, and experience the world around them.”
And it doesn’t hurt if you can generate enormous amounts of money as a result. Take a look at these Apple stats.
Apple by the numbers
In what’s starting to feel like a money-making Mobius loop, Apple once again exceeded almost all of Wall Street’s expectations. The company blew past analysts’ predictions for revenue, earnings per share and more in the quarter that ended in June. That marks the ninth quarter in a row of rising revenues for Apple — and the third with double-digit increases.
Still, ever the optimist, Tim Cook predicted the best was yet to come.
“We have an exciting fall ahead and an incredible future beyond,” Cook said. “Our roadmap is phenomenal…. I couldn’t be more excited to watch our phenomenal story of innovation continue to unfold. And I’ve never been more confident that the best is yet to come.”
Cook will hand over the reins to incoming CEO John Ternus on September 1. And then we’ll see if Apple under Ternus can match the incredible numbers that the company put up with Cook at the helm.
Eye-popping stats from the Q3 2026 earnings call
$109.4 billion in quarterly revenue: The big headline number, up 16% from a year ago. This one rides high, as it represents Apple’s best June quarter ever. Apple notched revenue records in every geographic segment, Cook said, including the United States, China, India, Japan, Latin America, Western Europe and Southeast Asia.
$54.3 billion in iPhone revenue: Another June quarter record, it illustrates that demand for Apple’s smartphone continues to surge. The iPhone 17 lineup remains an unabashed smash hit. The huge sales numbers — even in the face of supply constraints — represent a 22% jump over last quarter (and set a new June quarter record, both for raw sales and for the number of iPhone upgraders). “As I’ve said before, this is the most powerful and most popular iPhone lineup we’ve ever had,” Cook said.
50.1% gross margin: One of Apple’s strongest profitability levels ever, it got a 2% lift from refunds on tariffs collected by the Trump administration.
$10.4 billion in Mac revenue: Fueled by insane demand for computers capable of running AI models, Mac sales spiked up 29%. That made the Mac Apple’s fastest-growing major product category for the quarter (and set another June quarter record). Apple said Mac hit all-time records for both new customers and upgraders. “This revenue growth was driven by the incredible strength of our latest lineup with MacBook Pro and the all-new MacBook Neo,” Cook said.
99% iPhone 17 customer satisfaction rate in the United States: Apple fans continue to love the iPhone. And the numbers for
iPad customer satisfaction (98%), Mac (95%) and Apple Watch (also 95%) aren’t too shabby, either.
$30.7 billion in services revenue with more than 1.5 billion paid subscriptions: Tim Cook’s savvy plan to turn Apple fans into subscription junkies continues to pay off. Services revenue climbed 12% to set another all-time June quarter record. Services gross margin was 75.6%, but still, Wall Street analysts expected more. So even though that number’s massive (and growing), it represents one of the quarter’s only disappointments. (iPad revenue, which dropped 6% year over year, was another.)
$7.9 billion in revenue for wearables, home and accessories: While still a small category for Apple, it’s an astonishing amount of money generated by AirPods, HomePods, iPhone cases and the like. The number rose 6% from a year ago.
More than 2.5 billion active devices: Perhaps unsurprisingly, given Apple’s eye-watering sales numbers, the company’s already gargantuan installed base continues to grow. The number — which means nearly one active Apple device for every three people on Earth (current population 8.3 billion and counting) — might seem especially shocking if you haven’t been paying attention.
850+ awards and nearly 3,800 nominations for Apple TV: Tim Cook spent a surprisingly long time singing the praises of Apple TV during the opening segment of the earnings call. “We’re also looking forward to this year’s Emmy Awards, where Apple has landed a record 89 nominations, leading all networks in both the major drama and comedy series categories with three outstanding drama series nominations and three outstanding comedy series nominations,” Cook said.
$2.02 earnings per share: Apple also outperformed analysts’ expectations on this common Wall Street stat. Apple’s EPS jumped 29% year over year.
$600 billion investment in U.S. manufacturing: While this number isn’t new, it’s still a staggering illustration of Apple’s commitment to domestic manufacturing. “Last year, we made a $600 billion commitment to the U.S. over four years,” Cook said. “And now, as we said before, we plan to reinvest the tariff refunds we’ve received into the U.S. “We’re pleased with the progress we’ve already made advancing the American supply chain.”
$29.8 billion in net income: That’s how much money Apple pocketed after everything was said and done.
And still … AAPL stock price drops
And, in what’s becoming a bit of an annoying tradition, Apple’s stock price dropped in after-hours trading after Thursday’s earnings call, despite those record-setting numbers. Wall Street reacted negatively to Apple’s subdued estimates for next quarter’s revenues, which likely will be hurt by the crazy-high prices of processors and other components.
Lewis Wallace is the managing editor of Cult of Mac and author of our weekly newsletter, The Weekender.
He’s a San Francisco-based writer and editor specializing in technology and culture. He loves his iPhone, hates Siri, and appreciates any hardware that combines form and function.
Prior to Cult of Mac, he juggled words and ideas as culture editor at Wired.com, homepage editor at TechTV, news product manager at NBCi, copy editor at PC World, reporter at The (Hayward) Daily Review and editor in chief of EveryBody’s News in Cincinnati.
He earned a bachelor of general studies degree with a journalism certificate from the University of Cincinnati. While in school, he worked as the entertainment editor of The News Record and as editor in chief of Clifton Magazine.
He’s also a bass player, who’s recorded and performed around the United States with Those Darn Accordions, The Electric Boogie Dawgz and The Mad Maggies. When not writing, editing or laying down bass lines, he plays darts and serves on the board of the San Francisco Darts League.
