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20 numbers that show how massive Apple really is

With record revenues on the books once again, a look at the big and interesting numbers in Apple's Q4 2026 earnings call. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)

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November 3, 20263 min read
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After posting yet another quarterly revenue record on Monday, Apple provided more insight into the massive scope of its operatings in its quarterly earnings call.

During the live-streamed call, new Apple CEO John Ternus and CFO Kevan Parekh praised the company’s new products and dug into the nitty-gritty about financials. A Q&A session with Wall Street analysts yielded more questions than actual answers, but the numbers Ternus and Parekh tossed around speak volumes.

20 numbers that show how massive Apple really is

Listening to a conference call is typically about as entertaining as listening to paint dry. (That’s more boring than watching it dry, BTW.) Still, Apple’s latest seemed like it had the potential to be more interesting than most. Would wild cards like RAMageddon and this year’s off-kilter iPhone launch, which included the folding iPhone Duo and the iPhone 18 Pro/Max but skipped a traditional “regular” iPhone model, somehow throw a monkey wrench in Apple’s money-making machine?

(Spoiler alert: Not a chance.)

The call was filled with the usual stultifying Wall Street lingo like basis points and financial headwinds, but the numbers still proved mind-blowing.

Here are the most interesting stats from Apple’s Q4 2026 earnings call.

Apple revenues set new records (again)

First, the meat and potatoes. How much did Apple make last quarter?

$114.5 billion: Apple revenue for the fourth fiscal quarter of 2026, a 12% year-over-year rise that set a September quarter record.

$57.6 billion: iPhone revenue for the September quarter, up 17% from a year ago,

$31.6 billion: Apple services revenue, which rose 10% from a year ago to set an all-time high. The number was driven by “all-time records in video, cloud services, payment services and advertising, and a September quarter record in Music,” Parekh said.

$10.8 billion: Mac revenue, up 24% from a year ago.

$8.3 billion: Wearables revenue for the September quarter, down 8% year over year due to “a difficult compare against the launch of the Watch SE3 and the AirPods Pro 3 in the prior year,” Parekh said.

$6.2 billion: iPad revenue for the September quarter.

$30.7 billion: Apple’s net income for the quarter.

Things that affect Apple’s bottom line

So, what’s behind those gigantic revenues? What did Apple spend to make that much money? Ternus and Parekh laid out how various aspects of Apple’s business affected its bottom line. The company also gave a final statement that puts all that revenue into perspective.

$19.2 billion: Apple’s quarterly operating expenses, which spiked 21% year over year as the company accelerated investments in research and development.

Approximately 17%: Apple’s expected tax rate for next quarter.

47.9%: Apple’s total gross margin (products gross margin was 37.2%).

1%: The gross margin benefit from tariff refunds in the September quarter.

$137 billion: Apple’s cash and marketable securities at the end of the quarter.

$80 billion: Apple’s total debt at the quarter’s end.

Other interesting Apple numbers

Apple’s earnings call wasn’t all about revenues and profit margins, though. The company also revealed other numbers that shed light on the company’s massive global reach. From regular users to the company’s inroads into the corporate world, the Apple ecosphere just keeps expanding.

“Ultimately, everything we do at Apple is for our users,” Ternus said during his opening remarks. “The success of every innovation is best measured by its impact on people’s lives, and that’s what drives us to keep building great products and to get them into the hands of people all around the world.”

So how do those numbers stack up?

More than 2.5 billion: Number of total active Apple devices globally.

Nearly a billion: Average number of weekly visitors to the App Store during the September quarter, a new record.

More than 900: Number of awards won by Apple TV so far for its programming (out of more than 3,800 nominations).

450,000: Number of American jobs supported by Apple, with “thousands of suppliers and across all 50 states,” Ternus said.

170,000: The number of MacBook Neos that the Department of Education in the Philippines will give to teachers and staff in what Apple called its “biggest education deal ever for Mac.”

37,000: Number of iPhone 17s American Airlines is deploying to flight attendants for in-flight purchases with tap-to-pay (on top of 25,000 iPads for pilots and mechanics).

More than 2.5 billion: Number of requests Siri handles per day. (Apple didn’t reveal how many of those requests were answered quickly, accurately or at all.)


Originally published on Cult of Mac

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