A new job posting reveals that Apple is already thinking about how to bring fitness features to its long-rumored smart glasses.
The company is looking to hire a “strategic product design leader” for its Vision Products Group. The role focuses on shaping health, wellness and fitness experiences across future visionOS hardware.
What the Apple smart glasses fitness features job listing says
Apple job listings sometimes reveal where the company is placing its long-term bets. This one suggests Apple already sees its smart glasses as more than a display for notifications or AI — it envisions them as the next addition to its health ecosystem.
Just as the Apple Watch transformed from an iPhone accessory into Apple’s most important health device, the company’s future eyewear could become another sensor-packed wearable that pushes fitness tracking and wellness deeper into everyday life.
The Apple job listing, posted on July 23, calls for someone to “help define the future of health, well-being and fitness experiences across vision products.” That phrase is about as clear a signal as Apple ever gives about upcoming hardware.
“You will translate ambiguous opportunities at the intersection of spatial computing, wearables, consumer health, and human behavior into clear first-party product direction by identifying high-impact opportunities, shaping early concepts, defining what should be built, and helping cross-functional teams bring those experiences to life,” the listing says.
The listing shows two work locations: Los Angeles and San Jose, California. The former might be because of the city’s proximity to the Apple Fitness+ studios in Santa Monica.
Sensor-driven features could pair well with Apple Fitness+
The job listing also says Apple needs someone to focus on “sensor-driven experiences.” That detail points toward biometric tracking built directly into future smart glasses. For instance, the smart specs might use cameras, accelerometers and other sensors to track your workouts and even analyze your form when lifting weights or practicing yoga.
Apple’s goals for bringing fitness features to its smart glasses sound pretty sophisticated, too.
“You will bring strong product judgment to emerging technologies and new interaction modalities, including spatial computing, sensor-driven experiences, personalization, and multimodal interfaces, staying close to prototypes, user insights, and technical constraints so that direction becomes experiences that can be designed, built, tested, and delivered,” the listing says.
Bloomberg’s Mark Gurman flagged the listing in his Power On newsletter Sunday, framing it as one of the clearest public hints about where Apple’s Vision Products Group is headed.
Apple already tried this once
Apple isn’t starting from zero on this initiative. The company previously worked on bringing Apple Fitness+ to its Vision Pro headset.
The idea was to use the headset’s body-tracking cameras to analyze the user’s form during workouts. However, it never happened. Apple likely scrapped those plans because the Vision Pro is too heavy and cumbersome for exercise. Some other technical hurdles also reportedly kept the feature from reaching customers.
Vision Pro isn’t a total loss for fitness, though. The headset supports HealthKit-connected apps, guided meditations and a handful of workout-style games. While none of that amounts to a real training tool, it does show Apple didn’t completely abandon the idea.
Smart glasses could follow the Apple Watch playbook
Apple’s smart glasses remain at least a year from launch. Gurman previously reported that the first version would arrive in 2027. Like Ray-Ban Meta AI glasses, they should be a lighter, more practical alternative to a bulky virtual reality headset.
And don’t expect every fitness feature to come on day one. Gurman thinks the first-generation Apple glasses won’t pack advanced biometric sensors. Instead, Apple may follow the same strategy it used for the Apple Watch and AirPods. Both products launched with limited functionality, then gained health features over several generations.
If Apple follows the same pattern, it will put fitness features on its smart glasses roadmap well before they show up in the product. The approach lines up with how Apple has approached wearable technology for more than a decade. Ship the hardware first, and once the platform matures, add more sensors. (Apple also continues to beef up its Fitness+ subscription service.)
For now, this is just a job listing. Pair it with Apple’s history on the Apple Watch and its unfinished plan for the Vision Pro, and it’s a solid clue. It shows what Apple wants its smart glasses to eventually become.
