Bloomberg's Mark Gurman says Apple's decision not to name its former design chief Jony Ive in its trade-secret lawsuit against OpenAI was likely a deliberate one, shaped in part by the company's relationship with Laurene Powell Jobs.

Apple's roughly 40-page complaint refers only to unnamed "former Apple leaders" rather than calling out Ive, even though he leads design on OpenAI's hardware lineup through his firm LoveFrom, built on the back of OpenAI's $6.5 billion acquisition of his startup io Products. The allegations instead center on former iPhone executive Tang Tan, now OpenAI's chief hardware officer, whom Apple accuses of coaching recruits to bypass security measures and bring Apple hardware into interviews for "show-and-tell" sessions.

In the latest "Power On" newsletter, Gurman notes that Apple's decision likely reflects, at least in part, a genuine absence of evidence against Ive, who is reportedly not closely involved in OpenAI's day-to-day recruiting or engineering. He argues, however, that the relationship between Powell Jobs and Ive was also a significant factor. The two are described as close friends, with Ive having delivered a tribute at Steve Jobs' memorial service in 2011. Powell Jobs was an investor in io Products and remains a supporter of LoveFrom. According to Gurman, naming Ive in the complaint risked straining Apple's relationship with a figure who continues to carry considerable influence within the company.

Gurman cites Apple's June Worldwide Developers Conference as an illustration of that influence, noting that Powell Jobs sat in the front row alongside CEO Tim Cook and his successor John Ternus. He characterizes her placement as a visible show of support for Apple's leadership transition.

Gurman further suggests that the optics of naming Ive directly would have worked against Apple. Tan, he notes, is not widely known outside the industry, whereas Ive spent decades as one of Apple's most recognizable figures. Naming him could have generated public sympathy for Ive and invited criticism that Apple's lawsuit was motivated as much by past grievances as by trade-secret concerns. The lawsuit comes as more than 400 former Apple employees are now reported to work at OpenAI, whose first hardware product is expected to be a portable smart speaker aimed at competing with the iPhone in the long term.