Apple sent invitations to a special event to be held on October 28, making official a product showcase that has been rumored for weeks.
While the company’s invitation didn’t reveal what’s on the agenda, it’s not difficult to guess. We can look forward to a redesigned MacBook Pro with a touchscreen, new Macs powered by the latest Apple M6 processor and an upgraded iPad mini.
Invites go out for Apple ‘Pro and Tell’ event on Oct. 28
Details of three unreleased Macs plus an iPad started leaking out months ago, and these pointed to a launch before the end of the year. More recently, an Apple event for October 28 was rumored. Now, the time for leaks and rumors is over.
“Can’t wait to pro and tell next week,” Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, wrote on X on Monday.
At the same time, emails went out to the media to, “Please join us in person for a special Apple Experience in Los Angeles.”
The event is scheduled for October 28, 2026, at 10:00 a.m. PT.
Touchscreen MacBook Pro could steal the show
The biggest attraction at the October 28 Pro and Tell event could be Apple’s first MacBook Pro with a touchscreen. This will mark a major change — Apple resisted adding touch input to the Mac despite making it central to the iPhone and iPad. Code changes in macOS 27 show Apple is preparing to update the operating system to accommodate finger input without compromising its traditional desktop interface.
Rumors also point to redesigned 14-inch and 16-inch models with OLED displays, replacing the mini-LED technology used in current versions. OLED screens can deliver deeper blacks, stronger contrast and more vivid images. And a Dynamic Island-style cutout will apparently replace the familiar display notch.
Beyond the screen, the upcoming touchscreen MacBook Pro supposedly got a redesign that will make it lighter.
Expect pre-orders to begin during Apple’s October 28 event, with an actual launch likely a week or so later. And predictions put the price above current MacBook Pro models, as the OLED touchscreen adds to Apple’s own costs.
M6 chip coming to more entry-level Macs
A revamped Mac mini already launched this fall with Apple’s new M6 processor the highlight. The chip brings improved CPU performance, enhanced energy efficiency and more powerful on-device AI capabilities. The October 28 Pro and Tell event is rumored to include two additional computers with its M6 processor: an entry-level, 14-inch MacBook Pro and an updated iMac.
While the more powerful versions of the MacBook Pro typically hog the headlines, Apple also makes a version that runs the basic M5. Moving to the basic M6 gives buyers a newer chip without requiring them to pay for the more expensive Pro or Max versions.
The colorful 24-inch iMac is also due for an M6 upgrade. But, like the budget MacBook Pro, none of the leaks point to a major redesign of Apple’s all-in-one. Still, Apple could introduce new casing colors alongside the faster chip.
