Apple reveals price hikes for MacBooks and iPads

Apple is hiking the prices of its MacBooks, iPads, and other devices by hundreds of dollars in response to the ongoing memory and storage shortages. While the new MacBook Neo will now start at $699 instead of $599, the M3 Ultra Mac Studio is getting a $1,300 increase to $5,299, up from $3,999, as reported earlier by Bloomberg and MacRumors.

Here’s a list of the increases impacting the starting prices of Apple’s other devices:

Apple CEO Tim Cook hinted at incoming price changes during an interview with The Wall Street Journal published on June 17th, saying Apple has tried to “shield” customers from price increases, but “the situation has become unsustainable.”

In the months leading up to the price increase, Apple has started adjusting some of its Mac lineups. It stopped selling the Mac Studio with 512GB of RAM in March, and later dropped the $599 Mac Mini option, meaning the device now starts at $799 with 512GB of RAM.

The price of memory and storage has surged over the past several months as AI companies buy up RAM and SSDs for the data centers powering their models. Memory suppliers, including Samsung, SK Hynix, and Micron, are struggling to keep up with the demand for the components needed in everything from desktop computers, phones, laptops, consoles, and even cars.

We’ve already seen the impact of the shortage with recent price increases across Microsoft Surface devices, Xbox S / X consoles, the Nintendo Switch, PlayStation 5, Framework’s modular PCs, Meta Quest 3, and the Raspberry Pi 5. Though memory suppliers are trying to increase DRAM production, the shortage is expected to linger for years.