Apple officially set the date for its biggest product event of the year. The company sent out invitations on Wednesday for a special event dubbed “Surprise and shine,” promising a major hardware showcase at the Steve Jobs Theater in Apple Park on September 9.
The first folding iPhone will be the star of the show, along with the iPhone 18 Pro and Pro Max, but there’s surely plenty more on Apple’s agenda. And one iPhone that’ll be notably missing.
Apple September event is the peak of the company’s year
The invitation that went out Wednesday features a glowing Apple logo surrounded by a blue haze, with the words “Surprise and shine.”
The Wednesday, September 9 event begins at 10 a.m. Pacific time, or 1 p.m. Eastern. Apple is expected to livestream the presentation for everyone who can’t attend in person.
The “Surprise and shine” invitation doesn’t offer any hints about specific products, but Apple’s September event is traditionally when it unveils its latest iPhones and Apple Watch models.
