Apple just made it easier to stay on the latest hardware with the launch of Apple Upgrade, a new subscription-style leasing program that lets U.S. customers pay a monthly fee for an iPhone, Mac, iPad or Apple Watch.
The new service builds on the company’s old iPhone Upgrade Program by expanding to almost its entire product lineup, giving customers many more options when it’s time to move to a newer device.
“At Apple, we put the customer at the center of everything we do,” said Karen Rasmussen, Apple’s vice president of the Apple Store online, “and we’re thrilled that Apple Upgrade offers our customers, both online and in-store, a more flexible way to pay for the products they love.”
Apple Upgrade turns hardware into a monthly subscription
As Macs, iPhones and other Apple devices get more expensive, leasing offers a way to spread the cost into predictable monthly payments instead of paying hundreds or even thousands of dollars upfront. That can make premium models more accessible. Plus, Apple Upgrade gives customers the flexibility to upgrade more frequently as new hardware is released.
Unlike a traditional installment plan, Apple Upgrade works more like an automotive lease. Customers choose a lease term depending on the product, make fixed monthly payments and can return the device, purchase it outright with a final payment or upgrade to a newer model before the lease ends. Trade-ins can reduce the monthly cost even further.
“At the end of the lease term, customers can upgrade their device to the latest generation, purchase it with a one-time payment, or simply return it and exit the program,” noted Apple.
The service launches today through the Apple Store online, the Apple Store app and Apple retail stores across the United States. The program is backed by Klarna, which handles the financing with a soft credit check that won’t affect a customer’s credit score.
Apple Upgrade costs
Monthly pricing for Apple Upgrade hardware subscriptions starts at $17.99 for iPhone, $11.99 for Apple Watch and iPad, and $24.99 for Macs, although payments vary depending on the model selected, of course.
Apple also says Apple Card users will receive 3% Daily Cash on eligible payments.
The low upfront costs will likely encourage quicker hardware upgrades. Rather than holding onto devices for four or five or even more years, users can switch to newer models more frequently without having to sell their existing devices themselves.
It’ll also help give Apple a steadier revenue stream. A typical customer might send Cupertino $24.99 a month for years, rather than infrequently purchasing a computer that costs $2,000.
No more iPhone Upgrade Program
For years, Apple offered the iPhone Upgrade Program, which bundled financing with AppleCare+ and annual upgrades for iPhone buyers. That program is no longer accepting new customers, with Apple Upgrade becoming its successor.
Note that the new program does not include AppleCare+, though Apple encourages its customers to subscribe to this service as well, as it offers unlimited repairs for accidental damage… subject to a service fee, of course.
Find out more on the official Apple Upgrade page.
