Apple is surely laser-focused now on next week's WWDC, but it did take a moment for a rare swipe at a rival, and it seems to have made some harsh choices about Apple Vision Pro.

T'wasn't really the night before Christmas, but every day now feels like it because we're so close to WWDC and that all-important opening keynote. Just imagine it: once that's happened, we will finally know everything about iOS 27, and be looking instead to September's iPhone launch.

But for now, all eyes are on WWDC and that means every eye that can is finding out details. Such as the possibility that the new macOS 27 will be called Big Bear.

We'll get used to it. If we have to.

Otherwise, it's been a surprisingly busy week for Apple news about the more distant future. Reports say that incoming CEO John Ternus has been making decisions about the Apple Vision Pro that might be sensible, but won't be popular with its users.

And then forget reports, rumors, or leaks, there was one undeniable fact this week. Apple ran another ad about privacy on the iPhone, and for easily the first time in a decade, it actually criticized a rival.

BONUS: Subscribe via Patreon or Apple Podcasts to hear AppleInsider+, the extended edition. This time, we're a pixel away from WWDC, so this is what we're crossing our fingers for with iOS 27, iPadOS 27, and watchOS 27.

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