Apple has announced September 9 as the date for its iPhone launch event, with a tagline: ‘Surprise and shine.’ Here’s how to watch the September event live, and a roundup of new products rumored to debut.

iPhone 18 Pro ‘Surprise and shine’ event: How to watch live on September 9

Apple has set the date for its biggest event of the year, and the product launch that kicks off John Ternus’s CEO era.

The iPhone 18 Pro event will happen September 9 at 1:00 p.m. ET / 10:00 a.m. PT.

Press are invited to an in-person viewing at Apple Park, but the event will be streamed live for viewers around the globe. We’re expecting a pre-recorded video, as has become Apple’s norm.

You can watch the ‘Surprise and shine’ September event in several ways:

  1. Apple’s YouTube channel via this livestream
  2. Apple TV app on any device
  3. Apple’s Events website

What’s coming at the September event? iPhone 18 Pro, iPhone Ultra, new Apple Watch models, more

iPhone 18 Pro battery capacity could offer far more modest gains this year | Render shows the upcoming model overlaid on a Liquid Glass '18' graphic

We’re expecting a packed slate of new products at Apple’s September 9 event. Here’s everything rumored to be coming:

iPhone

Apple Watch

AirPods

Home

Out of all the rumored products, the iPhone and Apple Watch models are the safest bets. The September event always centers heavily on those two products. But according to Mark Gurman, AirPods 5 and new Home products seem likely to make appearances as well.

If all of the above products do launch on September 9, it will be quite the kickoff event for new CEO John Ternus.

What are you most excited to see at Apple’s September event: iPhone 18 Pro, iPhone Ultra, or something else? Let us know in the comments.

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