Apple left iPhone, Apple Watch, AirPods, and AirTag prices unchanged even as it raised prices across much of its hardware lineup, leaving some of its most popular products untouched.
Customers shopping for an iPhone, Apple Watch, AirPods, or AirTag won't pay more. Macs, iPads, HomePod mini, and Vision Pro all received price increases after Apple briefly took its online store offline and returned with updated pricing.
HomePod mini now costs $129 instead of $99. The iPad Air starts at $749, up from $599. The iPad Pro now starts at $1,199 instead of $999. MacBook Neo, MacBook Air, MacBook Pro, iMac, Mac Studio, and Vision Pro also cost more.
Apple limited the increases to selected products
The iPhone remains Apple's largest product business and one of its most important revenue drivers. Apple Watch, AirPods, and AirTag are also among Apple's most popular and accessible consumer products.
Apple applied the June 25 price increases to selected hardware instead of the entire lineup. Customers buying an iPhone, Apple Watch, AirPods, or AirTag will pay the same prices they paid before the increases.
The company typically introduces new iPhones in the fall, so keeping iPhone prices steady now avoids changing the cost of its flagship product just months before the next expected refresh.
Macs and iPads also tend to stay in use longer than smartphones or earbuds.
Apple says higher memory costs drove the increases
Apple said on June 17 that it planned to raise prices after absorbing higher component costs for as long as possible. Chief Executive Tim Cook blamed soaring memory and storage chip prices, called the shortage a "hundred-year flood," and said Apple could no longer shield customers from those costs.
Buyers looking for a new Mac or iPad will feel the impact immediately. Customers shopping for an iPhone, Apple Watch, AirPods, or AirTag won't. Readers looking for the best current deals can compare prices using AppleInsider's Price Guides.