Lamborghini launches Apple Vision Pro app with interactive full-size cars

Italian carmaker Lamborghini released an Apple Vision Pro app today, offering an immersive look at its latest models inside and out. Here are the details.

Four Lamborghini models up close

In a press release issued earlier today (via MacMagazine), Lamborghini announced its Apple Vision Pro app, which the carmaker described as “the next milestone of the company’s success story.”

The app features two immersive experiences that let users explore four cars from Lamborghini’s current lineup up close: the new Urus SE Performante, the Temerario, the Revuelto, and the Urus SE.

Here’s Lamborghini on the app’s two immersive experiences:

Shared Space: Users can place a high-fidelity digital Lamborghini directly into their own surroundings. Whether in a garage or a living space, the vehicle integrates seamlessly with the environment. The car can be viewed at true 1:1 size or resized freely for a more flexible experience.

Full Immersion: Users can explore Lamborghini within a fully digital, curated environment designed by Lamborghini. This mode offers a controlled, immersive setting where the vehicle can be experienced without physical constraints, again at full scale or reduced size depending on preference.

As for how users can interact with the cars, Lamborghini highlighted four core experiences:

Powertrain & Spaceframe: Peel back the bodywork to see the structural integrity and the complex engineering of the hybrid motors.

Aerodynamics: Visualize the invisible. Watch 3D streamlines flow over the car, demonstrating how active aero manages downforce and cooling.

Centro Stile: Access exclusive “Design Journeys.” View original 3D sketches and hear from the designers about the “Y-shape” and “Hexagon” motifs that define the brand’s aesthetic.

The Sound of Lamborghini: Hear the difference with Spatial Audio. The app reproduces the acoustic signature of the engines. As a user moves around the car, the sound shifts and resonates exactly as it would in the physical world.

Lamborghini says users can explore each available model in full detail, “from its exterior design and Centro Stile language to its structural architecture, aerodynamics, and hybrid powertrain.” The carmaker stressed the app’s “incredible level of detail and immersion, from the stitching of the seats to every element of the cockpit.”

To learn more about the new Lamborghini app for Apple Vision Pro, follow this link.