Report: Cheaper Apple Vision Pro Display Work Winds Down at Samsung

Apple has suspended development of the display for a cheaper, lighter version of the Vision Pro that it originally planned to launch in the next few years, according to The Elec.

The Korean outlet says Apple supplier Samsung Display is set to internally wind down the panel project – known in the industry as "G-VR" – with development set to be formally terminated by September.

G-VR is a glass-substrate micro-OLED, a lower-cost alternative to the silicon-based OLEDoS used in the current Vision Pro. It was being developed at around 1,600 to 1,700 pixels per inch, which is roughly half the 3,386 PPI of Apple's Vision Pro. The report says mass production had once been planned for sometime after 2028.

Apple has since turned much of its attention away from headsets in favour of smart glasses development, which has apparently drained momentum from the G-VR glass-substrate. However, Samsung continues to develop OLEDoS panels for the company's own mixed-reality devices, according to the report.

Bloomberg's Mark Gurman said in October 2025 that Apple had paused work on a lighter, cheaper "Vision Air" to fast-track glasses that would rival Meta's Ray-Bans. In May 2026, Gurman reported that the cheaper device had been canceled outright.

Apple hasn't walked away from the headset market entirely, though. If a new Vision Pro-style device does materialize, Gurman said in May that he wouldn't expect it for "around two more years at least," given that the bulk of Apple's mixed-reality hardware talent has been pulled onto other projects like smart glasses, which are expected to launch in 2027.

Apple refreshed the Vision Pro in October 2025 with an updated model featuring an M5 chip. Last month, Apple upped the starting price of its Vision Pro from $3,499 to $3,699 as part of the company's sweeping product price hikes.