Rosenblatt hikes AAPL to $300 on expected iPhone 18 demand, still underwater

Securities firm Rosenblatt is still bearish on Apple's future, seeing short term supply problems as well as difficulties matching the iPhone 17 range's success. Just the same, it has raised its price target to a still-underwater $300.

Following Apple's latest earnings call, the company's shares took their usual inexplicable dip, but investment and securities firms are looking further ahead. Rosenblatt, which remains amongst the most bearish on Apple, has told investors that it is raising its price target by $24 to $300.

In an note to investors seen by AppleInsider, the company says that it has decided to do this by focusing on how it believes Apple will be faring in a year's time. Even then, it says the reason for only raising the target by what it calls a modest amount, is down to the volatile financial environment.

That includes economic factors that affect all firms, such as tariffs and inflation. But with Apple, it notes what Tim Cook has said about supply constraints across the company's product ranges.

Beyond that, Rosenblatt also believes that Apple is going to have difficulty with the iPhone 18 range simply because the iPhone 17 range was such a huge success. Calling it a big test, the company speculates that Apple will have a tough comparison as it tries to continue growing.

As a result of that, the securities firm thinks that iPhone sales will slow substantially. It also says that European Union-drive legislation and regulation could decrease Apple's value.

All of this means that Rosenblatt has raised its target price but kept a neutral rating for the company. Even as it does so, though, it notes that there is a possibility that the new Apple Intelligence will drive more sales than it expects.

JP Morgan, has been bullish overall, and has the same short term questions. But that investment firm trimmed its Apple price target to $340 after earnings.

They're above water, at least. Apple stock got hammered after earnings, falling to $307.80 on Thursday, despite record-breaking results again.

AAPL has been on a tear as of late. It's been above $300 since July 2. It touched the $5 trillion valuation mark on on July 28.

Separately, in April 2026, Rosenblatt was one of the analyst firms praising the appointment of John Ternus as the new Apple CEO. It described that as Apple continuing what already works, but also "leaning into its hardware successes."