Sony’s next-gen PlayStation will go ‘beyond the living room’
Sony hinted in a recent Q&A with investors that the next generation PlayStation will offer some kind of experience that lets you play games outside of your living room. Here's the relevant portion from the transcript, emphasis mine: Q: How can you bring back to the PlayStation platform users who migrated to gaming PCs during […]
Q: Considering consumer behavior, could you update us on your current thinking regarding hardware pricing and profitability? For the next-generation platform, is it reasonable to assume that your pricing will continue to prioritize profitability of the hardware, as it does today?
A: First, we regard hardware as the base for providing the gaming experience, and by offering products such as the PlayStation Portal Remote Player (PS Portal), we aim to provide experiences tailored to users’ play styles beyond the living room, which has traditionally been considered the primary usage environment. As for pricing, it is not realistic for us to absorb all component cost increases, and we have already implemented some price increases outside Japan. At present, however, sales are proceeding as planned, and we do not believe this has led to a decline in customer demand. As a principle, we do not intend to sell hardware at significant losses. At the same time, we are carefully monitoring the market and continuing to evaluate our approach. We believe it is important for us to make every effort to ensure that customers fully understand the value we provide in relation to pricing.
Originally published on The Verge
