Threads adds private Meta AI chats without cluttering your feed

Meta AI is coming to Threads DMs, giving users a private place to chat with the assistant without placing its responses in the public feed.

Starting today, users can send Meta AI a Threads post, image, link, or video, then ask questions and continue with follow-ups.

That could make the assistant useful for understanding a trending topic, summarizing something shared on Threads, or exploring context that would otherwise require leaving the app.

The launch builds on Threads’ expanding messaging features. Meta introduced standalone Threads DMs last year, later added group chats, and began bringing DMs to the web.

Meta AI, meanwhile, was already available across Facebook, Instagram, WhatsApp, and as a standalone app.

9to5Mac’s Take

Supporting “AI” chats in DMs is much more natural and inviting than public feed conversations with chatbots, which can be spammy, annoying, and, well, public. Smart move for Threads, which initially launched without a native DM feature at all, instead relying on Instagram DMs.