The UK's Competition and Markets Authority (CMA) is considering new requirements around "steering" for Apple and Google's mobile platforms.

The consultation concerns restrictions the CMA says are "currently preventing UK app developers from 'steering' their customers away from Apple and Google's platforms for payment."

Direct engagement with customers allows developers to bypass the tech giants' app stores and avoid the fees they charge. According to the CMA, Apple currently prohibits the practice in the UK, while Google restricts it.

Although the CMA does not expect Apple or Google to eliminate fees when developers engage directly with customers, it does expect steering fees to be lower than current app store charges. It suggested that savings could be passed on to customers or "invested back into the developers' businesses to support future innovation."

Will Hayter, Executive Director for Digital Markets, said: "While it is only fair for Apple and Google to be compensated for the services they provide, any fees they charge must be justified through a robust, evidence-led framework involving due reference to both cost and value."

Apple did not respond to a request for comment. A Google spokesperson told The Register: "We have already made the changes that the CMA is proposing today."

This includes its fee structure, with the new rates due to take effect on June 30. The company says the changes will reduce costs for many developers, although the CMA has yet to say whether they go far enough.

In June, the regulator imposed new rules on Google Search to help publishers prevent their work appearing in AI overviews, and secured commitments from the pair regarding how their app stores operate.

Both Google and Apple have already been designated as having Strategic Market Status (SMS), meaning the CMA has far-reaching powers over how the duo runs their mobile businesses.

The CMA is also looking at access to near-field communications (NFC) on Apple devices and is considering a potential requirement to allow developers access, which could address the current "high fees and strict terms."

Google and Apple are not the only tech giants to come under scrutiny. Microsoft and AWS have also attracted the regulator's attention.

Respondents have until July 28 to submit responses to the steering consultation. NFC views need to be in by July 21. The CMA expects to decide later in the year whether to impose new requirements. ®