HBO Max is putting on vertical shorts
Warner Bros. Discovery is bringing a vertical video feed to HBO Max to help you find something new to watch. Streaming platforms like Netflix, Disney Plus, and Peacock already offer TikTok-like vertical video feeds to surface content that might be interesting to users, and now HBO Max will have a similar feed of its own. […]
The clips for this feature are powered by an AI tool built in-house, which helps human editors select and verticalize content by using machine learning algorithms that utilize scene-level metadata to comb through thousands of hours of titles and suggests the most compelling, high-impact scenes for discovery. Once the tool has suggested these clips, HBO Max editors decide which best represent the stories viewers love and capture jaw dropping moments, pivotal plot twists, and visually stunning sequences. These clips are then rendered in a new vertical video experience to ensure seamless playback. Looking ahead, “HBO Max Shorts” will expand to include additional devices and markets, incorporate sports content, and refine as users interact with the feature.
Originally published on The Verge
